All the Goodness in One Bottle.
Good design is green design.
After the devastating tsunami & earthquake in 2011, Anchor Coffee and Sekinoichi Brewery collaborated to create the ‘Coffee Beer’, to raise funds for disaster relief. To keep cost low, Nendo created a simple coffee bean graphic which was then hand painted in gold on recycled beer bottles. This makes each bottle unique and reminds the consumer that it is a thoughtful process the large breweries simply cannot replicate.